Inventor of "Otto ... I like it": Fred Baader is dead
Fred Baader (1949 to 2025)
The German advertising landscape is losing one of its great minds. The creative Fred Baader died last Thursday. Among other things, he was the creator of the legendary slogan "I like Otto...." Baader was 76 years old.
Anyone who met Fred Baader quickly thought he was a true Hamburger. His appearance, manner of speaking, and style – everything seemed very han
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